Brazil is always #Priceless
MasterCard Priceless Brazil Guide help you discover and share Brazilians’ most memorable experiences with #priceless. The platform is accessible from any device with a directory of places and activities informed by Brazilians’ social media activity.
Users can browse recommendations from friends or chosen experts, also submit their own recomendations using the hashtag #priceless when tweeting, checking in, taking a photo, or posting a status update. This behaviour supplies the guide’s content. They can like experiences, tag things they’ve done, or make a to do list.
In just three months, with no paid media support, over 10,000 people registered to use the guide, posting over 1000 experiences. It’s the best of Brazil, according to Brazilians themselves.