TIM Beta & the "Blablablâmetro"
TIM launched TIM beta, the first pre-paid phone plan created for teens by teens through their social networks by challenging them to demonstrate their social media influence. Welcome to the "Blablablâmetro" (Blah-blah-meter), the social platform part of the new digital ecosystem for TIM Mobile Brazil.
The more they shared, the higher they scored, and the more rewards they earned. Here’s how it worked: Users, called Betas, registered their phone numbers and connected their social networks to the website to start scoring. Calling friends earned them points. Chatting by text, checking in at a café, or better yet, checking in to a location and Tweeting about it earned them even more points. If their followers retweeted their posts, they earned double points.
At the end of each round, the players with the highest scores earned privileges such as reduced rates, the right to send SIM cards to friends, and invitations to participate in exclusive TIM beta events.