Is it in you?

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DESCRIPTION

Together with TBWA\Toronto we created an immersive experience to launch the new Gatorade G Series PRO.
Reaching true athletic potential requires proper training with proper nutrition. But the typical athlete puts very little emphasis on nutrition, let alone the different needs the body has before, during and after workouts. This made the “before-during-after” message essential:
Achievement is a combination of proper training, nutrition and effort.

The hockey star Sidney Crosby was tapped as celebrity spokespeople for the credibility and impact they would bring. Throughout the campaign, creative showed how the G Series was integral to their routines.

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CLIENT & PROJECT

PepsiCo Beverages Canada
Gatorade.ca
Gatorade – G Series Launch   

FWA Awarded

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ROLES

Art Director
grïngo.nu - BR
&
TBWA\Toronto

Concept
Experience Design
Art & Design Direction
Design Lead
Illustration