Hi
__Nice to see you here!
I'm geO Freitas, a multidisciplinary creative and design leader based in London with 25+ years of experience turning creative vision into commercial growth for ambitious brands. Today, I'm focused on how AI is reshaping creative leadership, guided by a belief that the best work still starts with people. This belief has shaped work for Fortune 500 brands across EMEA, the Americas and Saudi Arabia's Vision 2030 giga-projects.
My hands, mind and heart live to think, connect and create strong relationships between people, culture and brands. I mix disciplines with curiosity, self-motivation, collaboration and entrepreneurial spirit.
My work is built on curiosity across disciplines — bringing creative, product and business thinking together to spark fresh approaches at the intersections between them.
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MINDSET & APPROACH
01. I Connect
Cross-discipline understanding paired with real depth in craft: curious enough to understand the whole system, deep enough to lead within it.
02. I Build Ecosystems
Product and platform sit at the centre, with content, communication and social as supporting satellites, never the other way around. What prepares a business for what's next isn't output control, it's a system that orchestrates and behaves like the brand.
03. I Champion People
Collaboration and shared knowledge build stronger products and ideas than any single genius move. I design for people first, not just users.
04. I Evolve with AI
Exploring how AI can sharpen creative leadership without losing sight of the people, culture and craft behind every brand.
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CORE SKILLS
➥ Creative & Design Leadership
➥ Creative Craft & Art Direction
➥ Digital Transformation & Design Strategy
➥ Client & Partner Relationship Management
➥ New Business Development
➥ Brand Experience & Communication
➥ Digital Product & Service Design
➥ UX/UI Design
➥ Creative Mentoring, Team Building & Leadership
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WORK EXPERIENCE
2021 — Present
Monks — London & Amsterdam, EMEA and UAE
Creative Director / Product Design Director
Leading AI-driven creative and design direction for global Fortune 500 brands — including Hilton, McLaren, Toblerone and Saudi Arabia's Vision 2030 giga-projects — across EMEA, North America, LatAm and APAC.
2014 — 2020
Publicis Sapient — London
Associate Creative Director / Creative Director
Grew the UK creative team from 20+ to 100+, led multi-million-pound digital transformation programmes, and delivered work for Nestlé Nescafé, Lloyds and Mondelēz.
2011 — 2013
R/GA — São Paulo
Associate Creative Director
Led creative direction for TIM Mobile and Mastercard LatAm — TIM Beta became a national phenomenon, and TIM Mobile became R/GA Brazil's most profitable account.
2010 — 2011
unit9 — São Paulo / Florianópolis
Design Director, Digital & Integrated Experiences + Board Advisor
As part of unit9's founding leadership board in Brazil, helped grow the client and project base by 45%+ within six months.
2010
CUBOCC — São Paulo
Senior Creative
Led creative accounts for Fortune 500 clients including PepsiCo, Unilever and Google.
2007 — 2009
Gringo.nu — São Paulo
Senior Art Director
Part of the team that won Coca-Cola Brazil, growing the studio from 10 to 50+ people and earning global recognition as one of the world's most creative digital studios of its time.
The early years. 1997 — 2007. Recife, Brazil
Before moving into agency leadership, I built my early career in design and creative across Agência Click / ISOBAR, Nativ (which I co-founded), Cartello, Inovação and Master InNet — working with Coca-Cola, Fiat, Microsoft, Whirlpool, TV Globo (Nordeste) and Goethe-Institut, among others.
For a full resume, see my LinkedIn.
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CLIENTS
Absolut Vodka · Amazon · Aviva · AXE Lynx · Barclays · Beats By Dre · BMW · Bradesco Bank · British Airways · Bulldog Gin · Cadbury · Carrefour · Cenomi (Saudi) · Chanel · Coca-Cola · Coinbase · Costa Coffee · Danone · Diageo · Dove · E.On · EasyJet · Fiat Automobiles · Gatorade · Google · Hargreaves Lansdown · Hilton · HSBC Group · Illy Caffè · J&J · Lloyds Banking Group · Maggi · Maserati · MasterCard · McLaren · Meta · Metamask · Microsoft · Mondelēz International · Motorola · NatWest · Nescafé · Nestlé · NHC (Saudi) · Nike · NIO · Nokia · PayPal · PepsiCo · Perk (TravelPerk) · Pernod Ricard · PGA European Tour · Philadelphia · PMI · Qiddiya (Saudi) · RBS – Royal Bank of Scotland · Rexona · Samsung · Sanofi · Save the Children · Scania CV AB · Sony · Spotify · Starbucks · Tesco · The North Face · TikTok · TIM Mobile · Toblerone · Unilever · Vitality · Volvo · Warba Bank (Kuwait) · Whirlpool · YouTube.
Among many others.
