Hi

__Nice to see you here!

I'm geO Freitas, a multidisciplinary creative and design leader based in London with 25+ years of experience in strategic creative leadership, leading brand, product and experience design across global agencies alongside business and strategy partners. I practise systems thinking: building scalable platforms, ecosystems and brand experiences that turn creative vision into measurable commercial growth for ambitious brands, including Hilton, McLaren, PayPal, Spotify, Starbucks, Mondelēz International and Coca-Cola. The best work, I believe, still starts with people.

I have grown with each wave of digital, from the early web to UI & UX, digital transformation and now AI. Today, I'm focused on how AI is reshaping creative leadership, with work for Fortune 500 brands across EMEA, the Americas and Saudi Arabia's Vision 2030 giga-projects.

My hands, mind and heart live to think, connect and create strong relationships between people, culture and brands. I mix disciplines with curiosity, self-motivation, collaboration and entrepreneurial spirit.

I partner with business, strategy, technology and delivery leaders to shape and run vision workshops with clients across EMEA, North America and South America, aligning stakeholders around a shared creative direction. Then I stay close to the work as it develops, collaborating with product, tech and marketing teams at each stage to keep quality and standards high, balancing what the business needs with what the technology can deliver.

I have also partnered with leading advertising and brand agencies such as Droga5, Wieden+Kennedy, Publicis, BBH, Ogilvy, Wolff Olins, Interbrand and Pentagram, and with key technology platforms such as Google, Meta, Adobe and Amazon. With each, I have worked either as part of creative advisory teams or as a production partner, delivering complex work at scale.

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CORE SKILLS

➥ Creative & Design Leadership

➥ Creative Craft & Art Direction

➥ Digital Transformation & Design Strategy

➥ Vision Workshops & Stakeholder Alignment

➥ Client & Partner Relationship Management

➥ New Business Development

➥ Brand Experience & Communication

➥ Digital Product & Service Design

➥ UX/UI Design

➥ Creative Mentoring, Team Building & Leadership 

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MINDSET & APPROACH

The brand says it. The experience proves it.
My work is built on curiosity across disciplines, bringing creative, product and business thinking together to spark fresh approaches where they meet.

01—
I connect

Cross-discipline understanding paired with real depth in craft: curious enough to understand the whole system, deep enough to lead within it.

02—
I build ecosystems

Brand and product, from apps to websites and platforms, sit at the centre, with content, communication and social as supporting satellites, never the other way around. What prepares a business for what's next isn't output control, it's a system that orchestrates and behaves like the brand.

03—
I champion people

Collaboration and shared knowledge build stronger products and ideas than any single genius move. I design for people first, not just users.

04—
I evolve with AI

Exploring how AI can sharpen creative leadership, and how a brand shows up where people already work, without losing sight of the people, culture and craft behind every brand.

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WORK EXPERIENCE

2021 — Present
Monks — London & Amsterdam, EMEA and UAE
Creative Director / Product Design Director

Leading AI-driven creative and design direction for global Fortune 500 brands — including Hilton, McLaren, Toblerone and Saudi Arabia's Vision 2030 giga-projects — across EMEA, North America, LatAm and APAC.

2014 — 2020
Publicis Sapient — London
Associate Creative Director / Creative Director

Grew the UK creative team from 20+ to 100+, led multi-million-pound digital transformation programmes, and delivered work for Nestlé Nescafé, Lloyds and Mondelēz.

2011 — 2013
R/GA — São Paulo
Associate Creative Director

Led creative direction for TIM Mobile and Mastercard LatAm — TIM Beta became a national phenomenon, and TIM Mobile became R/GA Brazil's most profitable account.

2010 — 2011
unit9 — São Paulo / Florianópolis / London
Design Director, Digital & Integrated Experiences + Board Advisor

As part of unit9's founding leadership board in Brazil, helped grow the client and project base by 45%+ within six months.

2010
CUBOCC — São Paulo
Senior Creative

Led creative accounts for Fortune 500 clients including PepsiCo, Unilever and Google.

2007 — 2009
Gringo.nu — São Paulo
Senior Art Director

Part of the team that won Coca-Cola Brazil, growing the studio from 10 to 50+ people and earning global recognition as one of the world's most creative digital studios of its time.

The early years. 1997 — 2007
Before moving into agency leadership, I built my early career in design and creative across Agência Click / ISOBAR, Nativ (which I co-founded), Cartello, Inovação and Master InNet — working with Coca-Cola, Fiat, Microsoft, Whirlpool, TV Globo (Nordeste) and Goethe-Institut, among others.

For a full resume, see my LinkedIn.

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RECOGNITION & PRESS

Work recognised with Cannes Lions, Effies, Webby, FWA, Smarties, El Ojo de Iberoamérica, IxDA, Wave Festival and AETI awards.

Career work featured in The Guardian, BBC, Fast Company (UK and Middle East), Campaign (UK and Middle East), Ad Age, Creative Review and The Drum, including Toblerone, NEOM, Qiddiya, PayPal and Starbucks, among other projects.

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CLIENTS

Absolut Vodka · Amazon · Aviva · AXE Lynx · Barclays · Beats By Dre · BMW · Bradesco Bank · British Airways · Bulldog Gin · Cadbury · Carrefour · Cenomi (Saudi) · Chanel · Coca-Cola · Coinbase · Costa Coffee · Danone · Diageo · Dove · E.On · EasyJet · Fiat Automobiles · Gatorade · Google · Hargreaves Lansdown · Hilton · HSBC Group · Illy Caffè · J&J · Lloyds Banking Group · Maggi · Maserati · MasterCard · McLaren · Meta · Metamask · Microsoft · Mondelēz International · Motorola · NatWest · NEOM (Saudi - NDA) · Nescafé · Nestlé · NHC (Saudi - NDA) · Nike · NIO · Nokia · PayPal · PepsiCo · Perk (TravelPerk) · Pernod Ricard · PGA European Tour · Philadelphia · PMI · Qiddiya (Saudi - NDA) · RBS – Royal Bank of Scotland · Rexona · Samsung · Sanofi · Save the Children · Scania CV AB · Sony · Spotify · Starbucks · Tesco · The North Face · TikTok · TIM Mobile · Toblerone · Unilever · Vitality · Volvo · Warba Bank (Kuwait) · Whirlpool · YouTube.

Among many others.