__I'm a multidisciplinary creative and design leader based in London with 20+ years of experience creating and connecting brands to people in a pleasant, meaningful and integrated way.

 


MINDSET & APPROACH

Multidisciplinary creative & design leader collaborating with ambitious brands and companies to grow and innovate through curiosity, ideas and design.

I’m a hands-on thinker and practitioner with 20+ years of experience creating value and growth in the intersection between business, creativity and technology.

These years prepared me to understand, manage and address business challenges in a more useful, meaningful and integrated way in digital, brand experiences & comms, product & service design. Focusing on the long game and putting people always at the centre.

My Hands, Mind and Heart live to think, connect and create strong relationships between people, culture and brands through connected products, services and experiences.

I mix different disciplines with megaton of inspiration, self-motivation, collaboration and entrepreneurship. This is my essence and what I have to share with the world.


PS 01
I’m a newly minted Permanent Resident of the United Kingdom and on my way to the citizenship.


 


EXPERIENCE

Publicis Sapient - London, UK
ACD - Associate Creative Director - 5 yrs 10mos

R/GA - Brazil
ACD - Associate Creative Director - 2 yrs 1mo

Unit9 - Brazil & UK
Design Director for Digital & Integrated Experiences + Board Advisor (BRA) - 1 yr 1mo

CUBO.CC / Interpublic - Brazil
Senior Creative - 5 mos

Grïngo - Brazil
Senior Art Director - 2 yrs 1mo

Agência Click / ISOBAR - Brazil
Digital Art Director - 1 yr 11mos

Nativ Interactive - Brazil
Creative Partner, Co-founder - 3 yrs 5mos

For a full resume see my LinkedIn.


 


SKILLS

GENERAL
Creative Direction & Leadership
Creative Strategy

Creative Mentoring & Team Managing
Pitches, Presentations & Building relationship with clients and partners

Narrative / Storytelling (in love with non-linear and participative ways)
Concept Development
Product & Services Development
Campaign Development
Art direction & Design
Advertising & Messaging
Print & Editorial Design
Visual Communication
Photography
Illustration
Typography


BRAND
Brand & Design Strategy
Brand User Experience Design
Brand Identity Design
Brand Development
Digital Branding
Brand Interaction & Motion 


DIGITAL
Digital Strategy
Systematic Design
Experience Design
Interaction & Interface Design
Information Design & Visualization
Interactive Advertising & Emerging Media


MOBILE & SOCIAL
Social Media Strategy & Storytelling
Mobile Application Design
Social driven messaging from conception to production

 


CLIENTS

Absolut Vodka, AXE Lynx, Beats By Dre, Bradesco Bank, British Airways, Bulldog Gin, Carrefour, Chanel, Coca-Cola, Costa Coffee, Dove, Fiat Automobiles, Maggi, Gatorade, Google, Hargreaves Lansdown, HSBC Group, Illy Caffè, Lloyds Banking Group, MasterCard, Microsoft, Mondelez International, Motorola, Natwest, Nescafé, Nestlé, Nike, PepsiCo, PGA European Tour, PMI, Publicis Groupe, Publicis Sapient, R/GA, RBS - Royal Bank of Scotland, Rexona, Samsung, Scania CV AB, Starbucks, Tesco, The North Face, TIM Mobile, Unilever, Vitality, Volvo, Whirlpool, YMI - You Make It, Save the Children, Youtube, among many others.





EDUCATION

BA in Communication licensed in Advertising and Propaganda – Focused in Creativity & Innovation - Advertising, Branding and Design.
1996 – 2000 - UFPE – Pernambuco Federal University 
Pernambuco, PE – Brazil

 


TEACHING EXPERIENCE


A CREATIVE WORKSHOP CLASS AT LEMON SCHOOL FOR CREATIVES
“CREATIVE CHALLENGES”
– COURSES
28 May.2011
Curitiba, PR – Brazil

Course Load: 5 hours


A PROGRAM AT I-MBA ON PLANNING & INTERACTIVE MARKETING
“CREATIVE CONCEPTS I and II”
– COURSES
15 Jul.2008 to 22 Jul.2008
Sao Paulo, SP – Brazil
Course Load: 15 hours


COURSE + WORKSHOP ON DESIREABILITY AND BRAND EXPERIENCE
18 Oct.2006 to 25 Oct.2006
Sao Paulo, SP – Brazil

“ABOUT DESIREABILITY” – COURSE 01
Make me laugh, rest, cry, share, scream and act. Make me breathe.
Course Load: 5 hours


“ABOUT BRAND EXPERIENCES” – COURSE 02
Identifying and creating brand experiences. A practical and immersive approach.
Course Load: 5 hours

 



EXHIBITS & ART

POPPA
May.2020
London – UK

Poppa is an artistic project that mixes visual aesthetics and music experimentation, bringing the pace, rhythm, and dynamics used in visual design, to the universe of sounds.
It consists of Arthur Petrillo and Geo Freitas, a Brazilian music duo based in London with influences range from Radiohead to Air and The Beatles. Their style is a mix of avant-garde, electro-pop, Brit Rock and the Brazilian tropicalia.

For more information:
Branding video
poppa.info
Spotify
Apple Music
Instagram


NONNO.4 | A PHOTO EXHIBITION
An intimate photo journey to celebrate my Grandpa's 94 YO of experience
Jul.2013
Sao Paulo, SP – Brazil

 

A COLLECTIVE EXHIBITION WITH 9 ARTISTS 
July.2009 to August.2009 - Collegio das Artes
Sao Paulo, SP – Brazil

 

“TONES AND SUBTONES AT HOME” 
Solo Exhibition with 11 paintings
Apr.2009 – JAzZ nos Fundos, Jazz Club
Sao Paulo, SP – Brazil

 

EXHIBIT ON ARCHITECTURE AND INTERIORS
Oct.2008 to Oct.2009 – Casa Mineira Museum
Sao Paulo, SP – Brazil

 

EXHIBIT OF 5 PAINTINGS FOR PROJECT CITY
& POETRY AND LIVE PERFORMANCE OF ART + POETRY

Jun.2008 – Casa das Rosas Museum
Sao Paulo, SP – Brazil


CHRYSLER TOYART EXHIBIT
Dec.2007 – Museum Daimer Chrysler Brazil
Sao Paulo, SP – Brazil


I love the magic of sharing ideas and meeting new people. Don't be shy, drop me a line and get in touch.

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