TRANSFER - International Urban & Contemporary Street Art

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DESCRIPTION

TRANSFER was an international urban & contemporary art exhibition showcasing contemporary visual art, street art, skateboarding (via photos, videos and live performances), independent music, as well as underground comics and fanzine art from the last two decades. Featured within the framework of this concept, original artwork and site-specific installations from internationally acclaimed Brazilian and American artists with roots in urban culture were on view.

The brand celebrates the artists and highlights the complexity of these interrelated creative cultures between both nations that now are merging with the mainstream art world on an international scale.

TRANSFER was the first Brazilian brand to unify urban street art & artists. We created an immersive end to end brand experience for the International Urban & Contemporary Street Art Exhibition, held in Sao Paulo - Brazil.

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CLIENT & PROJECT

TRANSFER
International Urban & Contemporary Street Art Exhibition 

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ROLES

Design Director
Cubo.cc - BR

Concept
Experience Design
Art & Design Direction
Design Lead
Branding
Illustration
Typography