The unexpected world of Absolut Ruby Red
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DESCRIPTION
Absolut Ruby Red was introduced in 2006, following the success of the other citrus flavours, Absolut Citron and Absolut Mandrin. The name Absolut Ruby Red is taken from a special kind of red grapefruit. It is described as smooth and fruity with a crisp and refreshing character of zesty grapefruit.
Our creative concept was inspired on surrealism. We created a digital experience around its key features to celebrate the unique and unexpected world of Absolut Vodka Ruby Red.
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CLIENT & PROJECT
Pernod Ricard
Absolut Vodka - Ruby Red
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ROLES
Art Director
grïngo.nu - BR
Concept
Experience Design
Art & Design Direction
Design Lead
Illustration
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CONTACTS
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