Absolut Ruby Red was introduced in 2006, following the success of the other citrus flavours, Absolut Citron and Absolut Mandrin. The name Absolut Ruby Red is taken from a special kind of red grapefruit. It is described as smooth and fruity with a crisp and refreshing character of zesty grapefruit.
Our creative concept was inspired on surrealism. We created a digital experience around its key features to celebrate the unique and unexpected world of Absolut Vodka Ruby Red.
CLIENT & PROJECT
Absolut Vodka - Ruby Red
grïngo.nu - BR
Art & Design Direction
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