Enjoy the Coca-Cola Happiness Factory 2

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DESCRIPTION

Together with Wieden + Kennedy Amsterdam, we created several interactive experiences for the Enjoy the Happiness Factory 2, as part of the global launch campaign for Coca-Cola and helped the brand reach different consumers in innovative ways.

"For example using key teen passion points of music, social networking and gaming allow us to reach a new generation of Coke fans, whilst more traditional routes continue to reach the older demographic".

__Cathryn Sleight
Marketing director at Coca-Cola

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CLIENT & PROJECT

Coca-Cola

FWA Awarded

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ROLES

Art Director
grïngo.nu - BR
&
Wieden + Kennedy Amsterdam

Concept
Experience Design
Art & Design Direction
Design Lead
Illustration