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DESCRIPTION
Together with Wieden + Kennedy Amsterdam, we created several interactive experiences for the Enjoy the Happiness Factory 2, as part of the global launch campaign for Coca-Cola and helped the brand reach different consumers in innovative ways.
"For example using key teen passion points of music, social networking and gaming allow us to reach a new generation of Coke fans, whilst more traditional routes continue to reach the older demographic".
__Cathryn Sleight
Marketing director at Coca-Cola
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CLIENT & PROJECT
Coca-Cola
FWA Awarded
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ROLES
Art Director
grïngo.nu - BR
&
Wieden + Kennedy Amsterdam
Concept
Experience Design
Art & Design Direction
Design Lead
Illustration
The short animated film was directed by Psyop (psyop.tv).
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CONTACTS
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© geO freitas 2021 | Multidisciplinary creative & design leader.