Brazil is always #Priceless

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DESCRIPTION

MasterCard Priceless Brazil Guide help you discover and share Brazilians’ most memorable experiences with #priceless. The platform is accessible from any device with a directory of places and activities informed by Brazilians’ social media activity.

Users can browse recommendations from friends or chosen experts, also submit their own recommendations using the hashtag #priceless when tweeting, checking in, taking a photo, or posting a status update. This behaviour supplies the guide’s content. They can like experiences, tag things they’ve done, or make a to do list.

In just three months, with no paid media support, over 10,000 people registered to use the guide, posting over 1000 experiences. It’s the best of Brazil, according to Brazilians themselves.

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CLIENT & PROJECT

MasterCard Brazil
MasterCard Priceless Brazil Guide

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ROLES

Associate Creative Director
Publicis Sapient - UK

Concept
Experience Design
Design Lead