Rexona 2050
Future Ready Protection
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DESCRIPTION
The year is 2007—the iPhone has just been launched, Facebook hasn’t left the college dorms yet, and YouTube isn’t even a shadow of what it is today. To launch Rexona's new product globally, we partnered with Goodby, Silverstein & Partners to create a fully integrated campaign that introduced protection so advanced it would still be relevant in the year 2050.
Together we imagine what that would be like, a future where robots and humans get along, fight for jobs and, in some cases, even share their apartment as roommates. The campaign was translated to 26 different languages.
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CLIENT & PROJECT
P&G
Rexona 2050
FWA Awarded
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ROLES
Art Director
grïngo.nu - BR
&
Goodby, Silverstein & Partners
Concept
Experience Design
Art & Design Direction
Design Lead
Illustration
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CONTACTS
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© geO freitas 2021 | Multidisciplinary creative & design leader.
