Rexona 2050
Future Ready Protection

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DESCRIPTION

The year is 2007—the iPhone has just been launched, Facebook hasn’t left the college dorms yet, and YouTube isn’t even a shadow of what it is today. To launch Rexona's new product globally, we partnered with Goodby, Silverstein & Partners to create a fully integrated campaign that introduced protection so advanced it would still be relevant in the year 2050.

Together we imagine what that would be like, a future where robots and humans get along, fight for jobs and, in some cases, even share their apartment as roommates. The campaign was translated to 26 different languages.

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CLIENT & PROJECT

P&G 
Rexona 2050

FWA Awarded

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ROLES

Art Director
grïngo.nu - BR
&
Goodby, Silverstein & Partners

Concept
Experience Design
Art & Design Direction
Design Lead
Illustration